This is a work in progress. Chances are this will change and evolve … and it will rock!
12 PM – 6:30 PM – Breckenridge Theatre (121 S. Ridge Street)
Check in to Breckenridge Theatre to pick up your Camp credentials, meet your camp counselors and make your T-shirt. Register at Breckenridge Theatre and make sure to pick up your tickets for the first event of Camp – The North Face Speaker Series.
7-10 PM – Riverwalk Center (150 W. Adams St.)
The North Face Speaker Series
Kick off Camp with the best adventure stories of the year with legends like Alex Honnold, Emily Harrington, Cedar Wright and Clare Gallagher. (make sure to wear your Camp 9600 credential to the Riverwalk Center)
9-? PM – RMU (Rocky Mountain Underground) Tavern (114 S. Main St.)
The After Party
Join your fellow campers at RMU Tavern on Main Street in Breck for the after party with food and drinks.
7 – 8 AM – Old Masonic Hall (136 S. Main St.)
Join Meta Yoga for a complimentary yoga class to kick off camp. Please sign up to reserve your spot. Class will be held upstairs and there will be mats available.
7:30 AM – 5 PM – Breckenridge Theatre (121 S. Ridge Street)
Camp Registration & HQ
Camp Registration will open bright and early at 7:30 am. Swing by, get registered, get your swag, get some food and coffee and get going.
8 – 8:30 AM – Breckenridge Theatre (121 S. Ridge Street)
Welcome to Camp
Fuel up for the day and get the camp orientation. The presentations start right at 8 am, so come early to grab a bite to eat and some coffee to wake you up.
8:30-9:15 AM – Breckenridge Theatre (121 S. Ridge Street)
The New Normal
David Holbrooke, formerly festival director for Mountainfilm, will be sharing his ideas of how stories can influence and persuade. He’s an award-winning filmmaker and storyteller who also worked in TV for the Today Show, CNN and CBS.
9:30-10:15 AM – Breckenridge Theatre (121 S. Ridge Street)
How to Win
Mark McKinnon, Showtime’s The Circus – a documentary series about the world’s greatest political show – is sharing his insight on how to use stories to win.
10:30-11:30 AM – Various Coffee Shops
Coffee Meetups (breakout sessions)
- Social Media Goals with Storytelling: Crystal Stewart, Booyah and Barb Dittert, Volume 9
- Investing in the Analog: Measuring the ROI of Impressions: Chuck Sullivan, Something Independent and The Wright Awards
- Stories that Matter, Influence and Spark Action: David Holbrooke, formerly of Mountainfilm
- How to Win (continuing the dialogue): Mark McKinnon, Showtime’s The Circus
noon – 2 PM – Meet at the Breckenridge Theatre (121 S. Ridge Street)
Lunch: Get your lunch to go
Grab your lunch and go for a hike, ride or get outside. Or, enjoy a picnic lunch in the Breck Arts District or by the river in town. Meet at the Breckenridge Theatre to pick up your lunch and join a group. (In case of rain or inclement weather, we’ll have camp chairs set up at the Breckenridge Theatre, our Camp HQ)
noon – 2 PM – Breckenridge Theatre (121 S. Ridge Street)
Free Time: Optional Bike Rides, Hikes, Yoga Class
After a morning of sessions, take a break. There’s no need to play hooky. We’ve built in time for you to ride, hike, do yoga and get outside. Sign up for an optional group bike ride, hike or yoga class. Meet up at Breckenridge Theatre, find your group (make sure you check the ability level, especially for the mountain biking groups) and head out on the trails. NOTE: These rides and hikes are not guided. And you should plan to have all of your gear and be ready to go by 11:45 AM.
2 – 2:45 PM – Breckenridge Theatre (121 S. Ridge Street)
Build Digital Stories & Experiences
Jeremy Duimstra, MJD Interactive, has created digital experiences and personalized stories for Disney’s Haunted Mansion, Comic Con and other brands. He’s sharing how to tell stories through digital platforms.
3 – 3:45 PM – Breckenridge Theatre (121 S. Ridge Street)
Video Gaming, Skiing & Bjork: Crafting Stories for Your Users
Sarah Stocker and Mark Danks from WearLynx have created stories and digital experiences for video games, Bjork’s MoMa museum installation and ski resorts. They’ll be talking about how to craft stories for your users.
4-5:30 PM – Local Bars & Restaurants
Happy Hour Sessions
Forget about boring breakout sessions, our afternoon sessions will be held where you want to be … at the bar with an adult beverage in hand. Come prepared to discuss, debate, share, cajole, laugh and say cheers with your fellow campers.
- Personalized stories: Jeremy Duimstra, MJD Interactive
- Building communities: Sarah Knapp, Mappy Hour and OutdoorFest
- Crafting Stories for Your Users: Sarah Stocker and Mark Danks, WearLynx
- Influencers & Advocates: Pat Crawford, Inkwell Media
6-8 PM – Breck Arts District
Campfire Stories and BBQ Cookout with S’mores
Gather ’round the campfire and enjoy a drink and some barbecue back at The Breckenridge Theatre’s outdoor patio (weather permitting. We’ll be indoors if it’s raining or cold).
7 – 8 AM – Old Masonic Hall (136 S. Main St.)
Join Meta Yoga for a complimentary yoga class to start your day. Please sign up to reserve your spot. Class will be held upstairs and there will be mats available.
7:30 – 11 AM – Breckenridge Theatre (121 S. Ridge Street)
Camp Registration & HQ
Camp Registration will open bright and early on Tuesday morning at 7:30 am and close at 11 am on our closing day. Swing by, get registered, get your swag and get going.
8-8:45 AM – Breckenridge Theatre (121 S. Ridge Street)
Ways to Convert Through Storytelling
Crystal Stewart, Booyah, and Brin Jimenez, Google, will lead an interactive session on how to engage and convert through storytelling for your marketing campaigns.
9 – 9:45 AM – Breckenridge Theatre (121 S. Ridge Street)
90 Seconds to Why
How two CEO’s took on an unanticipated video storytelling project and turned it into an exercise in community building and communicating their why. Something Independent’s Chuck Sullivan sits down with Annelise Loevlie, CEO of Icelantic Skis and Kelly Alford, Co-Founder of The Whole Works to learn just what makes them tick.
10 AM – Noon
It’s time to roll up your sleeves and create a story or campaign. Choose from one of the hands-on workshops:
- Writing: Maximillian Potter, Esquire
- Photography: Liam Doran, Pro photographer
- Content Distribution: Patrick Lynch, Backbone Media
- UX/Websites: Jonathan Gregor, BLK DG
- Google AdWords & Tools: Brin Jimenez, Google and Crystal Stewart, Booyah Advertising
12 – 1:30 PM – Carter Park (300 S. High Street)
Picnic Lunch with a Focus on Conservation & Public Lands
After a hike, walk, bike ride or shuttle ride to Carter Park, we’ll spend some time tackling a critical issue – our public lands – and how we can tell better stories and spark action through our campaigns, outreach, branding, events and community.
Join Cailin O’Brien-Feeney from the Outdoor Industry Association in an interactive session about finding your voice and niche to promote your cause, brand and/or organization.
Free Time: Optional hikes, bike rides or yoga
4-4:45 PM – Breckenridge Theatre (121 S. Ridge Street)
Camp Talk with Riley Poor, NIKE
Riley Poor from NIKE has crafted visual stories for Matchstick Productions and now for NIKE. He’s sharing his take on the power of technology to transform storytelling.
5-6:30 PM – Breckenridge Theater
Share Your Stories
We’ll close out camp with our version of the “talent show.” Maximillian Potter from Esquire Magazine will close out camp with our final talk and will facilitate the sharing stories session where campers are invited on stage to share their stories, insights and moments from camp and beyond. Sign up in advance for an on-stage slot (these will be limited, so sign up early).
6:30-8 PM – Breckenridge Theater
Campfire & Close-out Bash
We’ll gather ’round the campfire one last time for our final stories and final goodbyes and to end Camp with one last celebration.