2015 Highlights

Take a look back at the highlights of our first year of camp. There were amazing adventures and learning experiences that came together to make 2015 Camp9600′ one for the history books!

2016 Schedule

Here is a recap of what went on during last years Camp9600′

All Day  – Downtown Breck
Breckenridge Oktoberfest 


Join other campers and say Prost as we celebrate Oktoberfest on Main Street in Breckenridge and kick off Camp 9600 in true Breck style. Register for Camp at Old Masonic Hall and pick up your VIP Oktoberfest package for free beer tickets and brats.

11:00 AM – 5 PM  – Old Masonic Hall (136 S. Main Street)
Camp Registration


Register at Old Masonic Hall, right in the heart of Breckenridge’s Oktoberfest celebration, and then plan to stay for Breck’s Oktoberfest celebration and the Camp 9600 kickoff party (5-7 p.m.)

5-7 PM – Old Masonic Hall (136 S. Main Street)
Camp 9600 Kickoff Shindig


Camp kicks off with a post-Oktoberfest party at Old Masonic Hall. Meet your fellow campers and say Prost! Storyteller and comedian Michael Collins will start things off with some laughs and insights.

Michael Collins. Be Story Driven

7 AM – 5 PM – Old Masonic Hall (136 S. Main Street)

Camp Registration & HQ


Camp Registration will open bright and early on Monday morning at 7 am. Swing by, get registered, get your swag and get going.

8 – 8:45 AM  – Coffee Shops in Breck
Coffee Meetups


Get fueled up for the day at one of Breck’s local coffee shops or local hotspots, meet other campers and start your day with an inspiring “coffee talk” and breakfast pastries.

  • The ROI of storytelling with Rob Holmes, GLP Films
    • Breckenridge Grand Vacations Community Center & South Branch Library (103 S. Harris Street)
  • Turning Your Customers into Advocates with Kyle Wong, Pixlee
    • Cuppa Joe (118 S. Ridge Street. Upstairs)
  • Paid vs. Earned: The Great Debate with Greg Williams, Backbone Media
    • Breckenridge Grand Vacations Community Center & South Branch Library (103 S. Harris Street)

9 – 9:45 AM  – Breckenridge Theatre (121 S. Ridge Street)
Modern Journalism with GoPro


Is it content or journalism? Jaymo from GoPro digs in and discusses brand storytelling and modern journalistic practice. He’ll share the trials and tribulations of GoPro’s rise to internet dominance as a content and story provider.

Kris Jamieson (aka Jaymo), GoPro

10 – 10:45 AM – Breckenridge Theatre (121 S. Ridge Street)
A Journey of Storytelling with Roots Rated


Fynn Glover shares his story and the trials, tribulations and learnings from RootsRated’s growth as an outdoor discovery platform to a technology and content company focused on the intersection of economic development, destination tourism, outdoor recreation, and the emerging and massive population health trend.

Fynn Glover, Roots Rated

11 AM – 12:30  PM 
Lunch: Get your lunch to go


Grab your lunch and go for a hike, ride or get outside. Or, enjoy a picnic lunch in the Breck Arts District or by the river in town. (In case of rain or inclement weather, we’ll have camp chairs set up at Old Masonic Hall, our Camp HQ)

11:30 AM – 2 PM – Old Masonic Hall (136 S. Main Street)
Free Time: Optional Bike Rides, Hikes, Yoga Class 


After a morning of sessions, take a break. There’s no need to play hooky. We’ve built in time for you to ride, hike, do yoga and get outside. Sign up for an optional group bike ride, hike or yoga class. Meet up at Old Masonic Hall, find your group (make sure you check the ability level, especially for the mountain biking groups) and head out on the trails.

2 – 2:45 PM – Breckenridge Theatre (121 S. Ridge Street)
The Good, the Bad and the Ugly/Great of Influencer Marketing with Travel Alberta & Inkwell 


Find out how Travel Alberta worked with photographer Jimmy Chin on a content/influencer project that generated 2.5 M engagements and a total reach of 480 M. Learn how you can work with influencers and develop content partnerships to tell and spread your stories.

  • Pat Crawford, founder of Inkwell (the agency that represents Jimmy Chin)
  • Jessica Harcombe Fleming, Travel Alberta
  • Moderated by Devon O’Neil, Freelance writer

3 – 3:45 PM – Breckenridge Theatre (121 S. Ridge Street)
Social Storytelling with Strava


Andrew from Strava shares lessons and insights from the social storytelling and PR campaign he executed with legendary mountaineers Cory Richards and Adrian Ballinger highlighting their attempt to summit Everest without supplemental oxygen. Whether you’re on the agency side, in-house at a brand, a journalist or a new media beast, Vontz will show how you can integrate social storytelling to pioneer new ways of chronicling athletes and events to upgrade your expertise and have a huge impact. 

Andrew Vontz, Strava

4-5 PM – Local Bars & Restaurants
Happy Hour Sessions 


Forget about boring breakout sessions, our afternoon sessions will be held where you want to be … at the bar with an adult beverage in hand. Come prepared to discuss, debate, share, cajole, laugh and say cheers with your fellow campers.

  • Digital Storytelling & Distribution : Kae Lani Kennedy from Matador Network
    • There are many approaches to social media, and as the platforms keep evolving, so do the strategies. The Digital Storytelling Happy Hour is a facilitated discussion on unique approaches to different social media platforms. How are we leveraging our media assets? How do we engage with our audiences? How do we keep the stories alive? Be prepared to learn and share.
    • Fatty’s Pizzeria (106 S. Ridge Street)
  • Data-driven Marketing : Mike Lewis from Zeal Optics
    • Data is critical to personalizing the experience for our guests and customers. Join Mike in discussing how you can use big and small data to connect and convert.
    • Twist (200 S. Ridge Street)
  • Influencer Session : Devon O’Neil, freelance writer
    • Hearthstone Restaurant (130 S. Ridge Street)
  • What’s Next: Jason van Peeren, Vail Resorts
    • Giampietro’s private dining room (100 N. Main Street #212)

7-9 PM – Breck Arts District
Campfire Stories and BBQ Cookout with S’mores


Gather ’round the campfire and enjoy a drink and some barbecue.

7 – 11 AM – Old Masonic Hall (136 S. Main Street)

Camp Registration & HQ


Camp Registration will open bright and early on Tuesday morning at 7 am and close at 11 am on our closing day. Swing by, get registered, get your swag and get going.

 8-8:45 AM  – Various locations
Coffee Meetups


Fuel up for the day at a local Breck coffee shop and discuss a topic or two with your fellow campers. Choose a session to attend:

  • Yoga + Storytelling: Juli Rathke, Yoga + Life Magazine
    • Old Masonic Hall, upstairs (136 S. Main Street)
  • Data is your Friend: Del Deocampo, Undertone and Crystal Stewart, Booyah
    • The Crown Coffee Shop (215 S. Main Street)
  • Aerial photography & videography: Kris Jamieson (Jaymo), GoPro
    • Old Masonic Hall, downstairs (136 S. Main Street)
  • Elevated Storytelling : John Runberg, BCF Agency and Dominga Gardner, BCF Agency
    • ELEVATE Breck coworking space (505 S. Main Street, Suite B-5)

 9 – 9:45 AM  – Breckenridge Theatre (121 S. Ridge Street)
The Effects of Great Storytelling with Travel Oregon


What happens when you tell a great story? Success? Fame? Accolades? Yes, yes and yes. And potentially overcrowding and backlash if you’re a destination or scenic spot. Hear directly from the Travel Oregon team on how they created a brilliant and very successful storytelling campaign, The Seven Wonders, and how they shifted their story and crafted new stories to adapt to the changing perceptions of both visitors and locals.

Katy Clair, Travel Oregon

Mo Sherifdeen, Travel Oregon

 10 AM – Noon 
Hands-on Workshops


It’s time to roll up your sleeves and create a story or campaign. Choose from one of the hands-on workshops:

  • Writing : Maximillian Potter, Esquire Magazine
    • Fuqua Livery Stable, located at the Breck Arts District (111 E. Washington Avenue)
  • Video : Rob Holmes and Matt Weatherly, GLP Films
    • From pre-production planning, to on-location shooting, to perfecting the final cut, we’ll cover the nuts and bolts of video production. We’ll analyze a completed video project and take you step-by-step through the entire process, highlighting insider tips and best practices to give your next video production project an added boost.
    • Speakeasy Theater, located at the Community Center and South Branch Library building (103 S. Harris Street)
  • Photography : Liam Doran, Pro Photographer
    • Randall Barn, located at the Breck Arts District (114 E. Washington Avenue)
  • Social Media Marketing & Distribution: Kae Lani Kennedy, Matador Network
    • Road Map to Content Distribution: Social media has grown so rapidly we can feel lost and overwhelmed before we even get started. We’ll discuss how to turn every media asset into a storytelling opportunity with helpful tips and best practices.
    • Breckenridge Theatre Stage (121 S. Ridge Street)
  • Design Thinking for Delight from UX to Great Content: Kecia Benvenuto & Morley McBride
    • Discover how to use UX (user experience) to identify the optimal moments to create content to amplify your customer’s experiences or to get them to create content on their own.
    • Old Masonic Hall, upstairs (136 S. Main Street)

12:30 – 2 PM – Carter Park (300 S. High Street)
Picnic Lunch with Health & Wellness Session 


After a hike, walk, bike ride or shuttle ride to Carter Park, we’ll spend some time tackling a critical issue – health and wellness – and how we can tell better stories and spark action through our campaigns, outreach, branding, events and community.

Mo Sherifdeen, Travel Oregon

Deb Williams, Outdoor Industry Association

MODERATOR: Tim Shisler, Rack Focus (multi-media journalist)

2:30-4 PM  
Free Time: Optional hikes, bike rides or yoga 

4-4:20 PM – Breckenridge Theatre (121 S. Ridge Street)

Fireside Stories with Ryan Waters, Climber


Ryan Waters, climber and owner of Mountain Professionals, shares his stories of climbing and life.

4:20-4:40 PM – Breckenridge Theatre (121 S. Ridge Street)

Fireside Stories with Jason Kintzler, Pitch Engine


Jason Kintzler, founder of Pitch Engine, shares his take on micro-stories.

4:40-5 PM – Breckenridge Theatre (121 S. Ridge Street)

Fireside Stories with Maximillian Potter, Esquire Magazine


No matter your story subject, regardless of the milieu, no matter the technological tools you use to tell the story, it has to be a story; your story has to have a Moment. Otherwise, your story is likely much ado about nothing. And the Moment isn’t always what you think it might be. As an award-winning journalist, magazine editor; as a best-selling author; as a governor’s speechwriter and media strategist; and now as Editor at Large for Esquire magazine, Maximillian Potter, has recognized and harnessed the power and necessity of the Moment of The Story. And will encourage you, our campers , to share the stories you are working on and the Moment. 

5-8 PM – Breckenridge Theater

Your Stories and Close-out bash


We’ll close out camp with our version of the “talent show.” Campers are invited on stage to share their stories, insights and moments from camp and beyond. Then, we’ll celebrate with music from Russick Smith, bourbon from Breck Distillery and a proper close-out bash for camp.


Learn from people who know, really know, how to tell a story, spin a yarn and make you feel more alive through their storytelling. Here’s a listing of our guides and presenters from last year’s Camp 9600’. We’re recruiting camp counselors for this year’s Camp. If you’re interested, holler.



Andrew Vontz, Cycling Brand Manager and Storyteller

Pat Crawford

Inkwell Media

Pat Crawford, Co-Founder and partner

Screen Shot 2016-07-05 at 10.25.31 PM


Kris Jamieson (Jaymo)


Fathom VR

James Lee, Co-Founder

Kae Lani. Camp 9600

Matador Network

Kai Lani Kennedy, Social Media Director 

Screen Shot 2016-08-16 at 4.01.44 PM

Miles Partnership

Chris Adams, Head of Research & Insights


Zeal Optics

Mike Lewis


She Says & Madelife

Kecia Benevenuto

Crystal Stewart Pic


Crystal Stewart, Vice President

Unknown copy

GLP Films

Rob Holmes


Travel Oregon

Mo Sherifdeen

Max Potter

Esquire magazine

Maximillian Potter, Editor at Large

Jason Van Peeren

Vail Resorts

Jason van Peeren, Marketing Technology 


Outdoor Industry Association

Deb Williams, Editor

Jessica . Travel Alberta (1)

Travel Alberta

Jessica Harcombe Fleming


Yoga Life Magazine

Juli Rathke, publisher 


More Creative by Design

Morley McBride, founder

Screen Shot 2016-08-16 at 2.38.01 PM

Freelance Writer

Devon O’Neil 

Screen Shot 2016-08-16 at 4.01.24 PM

Rack Focus

Tim Shisler, founder


Pro Photographer / Sigma

Liam Doran



Kyle Wong, CEO/Founder


Backbone Media

Greg Williams, Partner

Screen Shot 2015-09-12 at 3.28.25 PM

Pitch Engine

Jason Kintzler, Founder


Mountain Professionals

Ryan Waters, Climber and Founder


GLP Films

Matt Weatherly

Screen Shot 2016-08-31 at 10.12.45 PM

Be Story Driven

Michael Collins


Some photos and videos from amazing time last year. Take a look!

Camp9600' '15 Recap

What's Next

Elements of a Good Story

Sharing Your Story

Content Strategy & Designing a Story

Camp Hosts

These folks rock. They’re helping to create the first-ever Camp 9600’. Send them some good karma and give them a high five.